New position to oversee growing public relations team
TROY, Mich., June 8, 2015 /PRNewswire/ — The North American International Auto Show (NAIAS), one of the top motor events in the world, today announced that Max Muncey has been named public relations manager effective June 1. Muncey will report to Bob Caza, NAIAS communications director.
“This is one of the key, next steps in the evolution of NAIAS in regards to our communications initiatives and how we position ourselves among global auto shows,” said Rod Alberts, executive director of NAIAS. “Max brings a wealth of automotive and media experience to NAIAS; having an in-house PR lead will allow us to more effectively respond to a variety of needs and manage our communications strategy.”
Rohatynski-Harlow Public Relations will continue to serve as PR agency of record for NAIAS 2016-2017, and will work with Muncey on a day-to-day basis.
Muncey will be responsible for the public relations strategy, media relations management, executive writing and social media execution for NAIAS. He has been involved in the automotive industry throughout his career. Prior to joining NAIAS, Muncey served as an account supervisor at The Quell Group, a Troy-based strategic communications firm and was a lead in the firm’s automotive practice. He was responsible for account management, public relations strategy, media relations management, writing and event planning.
A graduate of Western Michigan University, Muncey earned a bachelor’s degree in public relations. He is a member of the Automotive Press Association, Automotive Public Relations Council, the Washington Automotive Press Association and MICHauto.
About the North American International Auto Show
Now in its 28th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most—up close and in one place. The NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. www.naias.com
SOURCE North American International Auto Show